Bob Poll has been in tyre recycling industry for 30 years. Realising that there was a valuable resource material being wasted to landfill or used as an alternative fuel source which is extremely hazardous to the environment. He set up through a network of contacts and associates, within the tyre industry, both locally and overseas a unique and innovative approach to tyre recycling. Solely at first, and then with the aid of his two sons, David and Matthew; both of whom he has trained personally in all aspects of the tyre recycling industry, form the management team of this business, which has now surpassed a family run business into a successful enterprise.